For a Neapolitan, pasta is important, and being involved in a project like the Gragnano Pasta Festival is especially meaningful, add to that the fact that it was the 20th anniversary, and it becomes a killer combo. In collaboration with the amazing team at Naive agency, I created a series of characters inspired by different pasta shapes and all the communication materials for the event, using the palette specifically designed for the 2024 edition. It was important for me to convey the energy and excitement of the festival, using humor as a key element to connect different moments. The culmination of all this is the poster.