When Piuma Care involved me in this project, the goal was clear: to turn the toothbrush from a simple hygiene tool into something more a symbol of well being and authenticity. The campaign became a tribute to diversity, where every smile found its place, without fear of showing itself as it truly is. A playful tone guided the message, but without ever losing sight of the value of the content
TITLE
Lo Spazzolino Bello, Bellissimo (social media campaign)CLIENT
Piuma Care
The campaign celebrated smiles, beautiful even in their imperfections, with an inclusive and ironic approach. We used unusual contexts for brushing teeth, keeping a playful tone but including serious content, such as information about the bristles.
The result was a fresh, colorful, and cool campaign that spoke to a wide audience while always keeping well being at the center.
